About the Founder
Money is not the goal. It's the tool for the people, priorities, and life you've spent a career working toward. That's the belief Priority Financial Planning is built on.
Quick Background
President and Founder
Priority Financial Planning
Retirement Planning Focus
For those within 10 years of retirement or already retired
CRPC®
Chartered Retirement Planning Counselor®
*Conferred by the College for Financial Planning
Former College Football Coach
11 years coaching experience
Based in Hutchinson, KS
Meeting in person or virtually
Meet Evan Knight
I work with people within ten years of retirement and people who are already retired. Those are the years when the real questions show up: how much can I spend, how do I turn what I've saved into income, and how do I keep taxes from quietly becoming my biggest expense?
If you're still working, the focus is pursuing growth, reducing risk as retirement gets closer, and setting up your accounts so you have tax options later. If you're retired, I build the income plan and keep refining it as markets, tax law, and required distributions change.
I chose this focus on purpose. It's the work I enjoy most, and I'll happily spend an afternoon on withdrawal order, the timing of a Roth conversion, or when to harvest capital gains and losses. It's also where planning matters most: once the paychecks stop, there's less time and income to recover from a mistake. And keeping my focus narrow means I work with fewer households, so I can be closely involved with every client I have.
I also work with families navigating an inherited IRA. Inheriting a retirement account comes with tax rules and deadlines most people have never had to think about, and getting it wrong can be costly. I help heirs understand the rules, build a tax plan for the withdrawals, and keep the money invested along the way.
Before this, I spent 11 years coaching college football. Calling the play is the easy part of coaching. The real work is teaching players why it works, so they can run it with confidence. I plan the same way. You'll see the reasoning and trade-offs behind each recommendation, so you understand your plan instead of just following it.
Why I Started Priority Financial Planning
I didn't set out to start my own firm. But the more time I spent in this industry, the clearer it became what I wanted to build: a firm where people are never just a number on a book of business, where the size of someone's account doesn't determine the quality of care they get.
It wasn't a decision I took lightly. I was afraid to do it.
My wife encouraged me to seriously consider it, and over time I became more convinced this was the direction I was supposed to go. My faith is part of that story, not because I'm building a firm only for people who believe what I believe, but because I believe this work is one of the ways I can care for and serve others.
I also thought a lot about my daughters.
I imagined telling them someday that I believed I was supposed to do something, but I was too afraid to do it. That was not the example I wanted to set. I wanted them to see that courage is not the absence of fear. Sometimes courage means being afraid and moving forward anyway.
Retirement asks for its own kind of courage. Stepping away from a paycheck and trusting what you've built is a big step, and I want every client to take it with a clear plan and someone in their corner.
What Clients Can Expect
Honest Guidance
I will not pretend every answer is easy, and I'll tell you plainly when something needs to change.
Clear Explanation
Plain language, no jargon. If I can't explain a strategy clearly, I won't recommend it.
Direct Access
You work with me, from the first conversation through every review. No hand-offs.
Credentials
I hold the Chartered Retirement Planning Counselor® (CRPC®) designation through the College for Financial Planning, and the Fundamentals of Alternative Investments Certificate through UniFi by CAIA™, which supports my work with structured income strategies for clients in and near retirement.
Start With a Conversation
If you're within ten years of retirement or already there, and you want to know whether your savings, income, and taxes are working together, I'd be glad to talk. We'll start with where you are today and go from there.